A new Identity I created for @bremerleben - A vibrant Instagram project with beautiful portrait photography and presenting diverse biographies and experiences of Bremen residents.


The key goal for this identity was flexibility. The challenge with a single-platform project like this, is that the identity must be robust enough to keep up with changes to the software and platform itself.


If Instagram pivot to a new photo-size ratio, or shift focus to ‘Stories’ this adaptable identity will keep pace, with modular primary and secondary elements, key colours and smartphone friendly integration for the client.