upStage! festival is a music industry inward focused festival and conference with a daytime program of seminars and workshops, followed by concerts and DJ sets every evening.
Optimized for frictionless content delivery, this Identity framework extended across print, signage, banners, wristbands, tickets and textile prints. Designed with a ‘social-first’ design philosophy, the colour palette, form and typography were informed my the social media tools available to the client.
I developed a web and mobile UI with an updated festival timetable and, ticket sales and social integration.